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SEO Writing: 12 Tips on Writing Blog Posts That Rank on Google, Optimize…
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Write for humans, not search engines.
With all these SEO guidelines, it can be easy to forget that when a user searches on Google, they are looking for an answer.
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Keep your buyer personas, their motivations, challenges, and interests in mind.
It’s also important to choose topics that will resonate with your potential customers and address their pain points.
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Aim for scannable, longer posts.
In an age of short attention spans, you would think shorter blog posts are the way to go. But in fact, search engines like Google actually prefer longer, in-depth blog posts.
Think about it: the more content on the page, the more clues search engines have to figure out what your blog is about.
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Don’t forget about bullet points – they’re great attention grabbers and easily digestible, especially on mobile devices.
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Add alt text to images.
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Alt text describes what's happening in the photo and it helps Google (as well as those who are visually impaired) understand why the photo is in your post.
So, even if the reality is that this is a stock image, you can create a narrative that aligns with your blog post.
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