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Community Engagment and Social Mobilisation, identify strongest routes…
Community Engagment
and
Social Mobilisation
community engagement = working collaboratively with a population to address issues affecting the wellbeing of those people
needs to be early
needs to be genuine
central to all outbreak control
flexible
well coordinated
social mobilisation = task of mobilising all societal and personal influences on a community to prompt action with respect to desired behaviours
create opinion leaders
use of credible and trustworthy sources, eg medical professionals, teachers, religious leaders
those with a clear insight into the community
work with trusted partners
eg Red Cross and Red Cresent
build partnerships - eg journalists/media, religious leaders
recognise characteristics that are trusted within a community
understand local sociocultural norms and behaviours
who makes the decisions?
consider training and appearance - would a uniform create trust or develop fear?
understanding social and behavioural dynamics of a community
build on existing, trusted community engagement
promote desired practices and behaviour
provide acurate and timely health advice
communication
empathetic
action orientated
focused on the needs of the population
inform, educate and engage
use local media
positive
focus on prevention and treatment
adaptable
backed by data and evidence
simple
able to prevent rumors
rumours are generated in a vacuum of no information
vital during an outbreak
fear changes the behaviour of induviduals
needs to be backed by strong governance at local and national levels - readiness for potential PH threats
local knowledge is invaluable
identify strongest routes of communication