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Content/Topics Brainstorm - Coggle Diagram
Content/Topics Brainstorm
Humanising B2B Content
Value, purpose, people not products
Storytelling as the vehicle
Emotive communications
Impact beyond profit
Likeability
The year b2b marketing went human
Useful models and tools for great storytelling
Effective Organic Digital Content
Subsequence of 3rd party cookies disappearing
Data privacy - value in exchange for data
Personalisation of content
Sustainability/ESG Refresh
Greenwashing
Rise of ESG investments
Employer Branding / Internal Comms
Authenticity
Brand Purpose: Many organisations are redefining the articulation of why they exist and how they make an impact beyond profit. For many, having “purpose” drive much of their business and operations have gone from aspiration to strategic priority.
Attracting Talent