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【BS-1】, Unlike mission, 組員:Anita,Lily,Penny,Joanna,Chyntia - Coggle Diagram

- - - - 1.makes it completely transparent
        
        customers
        
        investors
        
        stakeholders
        
        employees
      - 2.common understanding
        
        resolve disputes
        
        Google wanted to get into handsets
      - 3.great inspiration and motivate
        
        employees and managers
  - - - Google
        
        organize the world's information and make it universally accessible and useful.
  - - - learn
      - quality of life
      - health
      - positive impacts that a business can create in the world
- - - - not necessary that all of ARCs be owned and operated by the business itself
      - decidie the business should do internally
        or outsourced to other partners
    - - freemium(free+premium)
        
        e.g. Linkedln
      - two-side market
        
        e.g. Google, Ebay
      - product & complement(razor-blade)
        
        e.g. printer & ink
      - platform and ecosystem
        
        e.g. Facebook
    - - goal
        
        increase economic value added (EVA)
      - key
        
        introduce something new to the way the business is operated
    - - customer segment
      - vertical scope
        (value chain)
        
        do itself
        
        outsourced
      - horizontal scope
    - - Netflix
        
        scope of enterprise
        
        horizontal scope
        
        video streaming service
        
        order DVD by mail business
        
        vertical scope
        
        outsourced
        
        cloud-based service & internet infrastructure
        
        video content
        
        non-outsourced
        
        video content
        
        customer segment
        
        who have adequate internet connection
        
        value proposition
        
        add value
        
        able to watch variety of videos from home
        
        recommandation system
        
        reduce cost
        
        :red_cross:owing and operating store
        
        :red_cross:carring large in-store inventories
        
        key partner
        
        Amazon web service
        
        internet infrastructure
        
        movie and television studios
        
        activities
        
        design and implement website and website application
        
        capability
        
        build and manage relationship with movie or television studio
        
        technological and organizational capability
        
        revenue model
        
        charge for a fixed account monthly subscription fee
  - - - example:
        
        north of town
        
        "Blockbuster"replace by "Jet's Pizza"
        
        "RadioShack" still operating
        
        southern town
        
        "Pages for All Ages" change into "goodwill"
    - - typical captive financial representative or
        agent who's delivering financial security
      - position ourselves to do
- - - - Everyone on the same mission statement
- - - - internal elements
    - - external environment
    - - pros
        
        is intuitive and easy to understand
      - cons
        
        at a very high abstract level
        
        open-ended with very little guidance
        
        the exercise is extremely subjective
        
        classification is confusing
        
        hard to know what to do with it
  - - - people in different roles
        
        work in a consistent way
        
        integrate with each other
        
        have a common understanding
        
        know what each person's role is within it
    - - adapt to the external environment
        
        competitors
        
        their weaknesses
        
        align internal aspects of the company with the external environment
        
        their behavioral patterns
        
        their strengths
- - - - Ex. Google set list 10 believe they hold