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categorization - Coggle Diagram
categorization
Audience heterogeneity among different groups
Venture capitalist
opportunities for more successfull
Consumers
confusing and feel ambiguous
expert reviewer
Critics
Audience valuation
Prototype based
Goal based
exempler based
Audience heterogeneity
groups based on liking(mono purist, poly purist,mono)
High Income and Education based group
consequences
positive
Negative
antecedents
realtionally similar/similarity exisits
audience side (demand based factors)
Data set used in the previous research
Restaurant reviews and menu details
Organization annual reports
movie reviews and box office revenues
category_Linking_nesting,_structure
Naming,
category Nesting and
Intermediaries expertise