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BS-week1, "Every one of those steps really prepared me for this."…
BS-week1
Mission, Vision, and Values
Mission
＊Informs all stakeholders why the company exists
＊Helps resolve disputes about its future direction
＊Inspiring for the employees and managers
＊Emphasize creation of customer or social value, not being the best or simply making money
＊Focus on important needs or problems to address, not products or services
＊Actually live and practice the mission in the company
＊Keep it short, inspiring and memorable
Vision
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Strategic Intent： A stretch vision, with a strategic plan for getting there
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Necessary rules for mission, vision, and values leading to success
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Interviews of Executives
Sean Chou,CEO and founder of Catalytic
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Al Goldstein, CEO and Founder of Avant
Avant
Providing a better quality product, better service, when it comes to credit
Kurt Bock, CEO of Country Financial
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Google：Google's mission is to organize the world's information and make it universally accessible and useful.
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