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Scientific Sociolgy, download (1) - Coggle Diagram
Scientific Sociolgy
Data
Ordinal data has the assumption that seeing 2 movies took twice as much effort than seeing just 1 movie and seeing4 movies was twice the effort of seeing just 2. The values are equally weighted.
Ratio Data are data that is shown in comparison to other data.
Nominal Data are data which have no standard numerical values. This is often referred to as categorical data
Survey
Used to gather information about individuals apart of a larger group
Open Survey Questions are questions designed to get respondents to answer in their own words
Closed Survey Questions are questions designed to get respondents to choose from a list of responses you provide to them
Demographic Questions are questions which provide the basic categorical information about your respondent including: age, sex, race, education level, marital status, birth date, birth place, income, etc.
Variables are survey questions that measure some characteristic of the population (
Independent Variables are survey variables that when manipulated will stimulate a change upon the dependent variables
Dependent Variables are survey variables that change in response to the influence of independent variables.
Sampling
the action or process of taking samples of something for analysis.
Representative Sample is a sample drawn from the population, the composition of which very much resembles that of the population.
Stratified Random Sample is a portion of the population is drawn in such a way that every member of the population and important sub-categories of the population have an equal chance of being selected for the survey, yielding a sample that is demographically similar to population
Random Sample is a portion of the population that is drawn in such a way that every member of the population has an equal chance of being selected for the survey
Convenience Sample is a portion of the population that is NOT scientifically drawn, but is collected because they are easy to access
