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INTRODUCTION TO GLOBAL MARKETING, Nur Utami Listyanti - Coggle Diagram
INTRODUCTION TO GLOBAL MARKETING
Global Marketing: What It Is and What It Isn't
Principles of Marketing
Competitive Advantage
Globalization
Global Industries
The Importance of Global Marketing
Management Orientation
Ethnocentric Orientation
Regiocentric Orientation
Polycentric Orientation
Geocentric Orientation
Forces Affecting Global Integration and Global Marketing
Driving Forces
Quality
World Economic Trends
Product Development Costs
Leverage
Experience Transfers
Scale Economies
Transportation and Communication Improvements
Resource Utilization
Global Strategy
Converging Market Needs and Wants and The Information Revolution
Innovation and Entrepreneurship
Multilateral Trade Agreements
Restraining Forces
National Controls
Opposition To Globalization
Management Myopia and Organizational Culture
Nur Utami Listyanti