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Creating a Referral Partner Ecosystem, pcpt - Coggle Diagram
Creating a Referral Partner Ecosystem
Symbiotic professions that
can work together
Commitment to refer biz to each other
Same Target Market
Example 1
Software Sales
Automation Platform (e.g., Workato)
Cybersecurity
External Threat Intelligence (e.g., Crowdstrike)
Firewalls (e.g., Palo Alto Networks)
Network Security (e.g., Cisco Systems)
Robotic Process Automation (e.g., UiPath)
Business Process Optimization (e.g., SAP-Singnavio)
Enterprise Asset Management (e.g., IBM)
Benefits of Strong Referral Partner Ecosystem
diverse ecosystem of best-of-breed partners
Depth in capability & service delivery resulting in superior client value and satisfaction
Holistic, one stop shop for the clients' needs
Minimized, if not eliminated friction, within the ecosystem
Extended brand advocacy, business development and referrals
Leveraging ecosystem to tap into your business' strategic advantages
Fast-tracked market entry into a new regions
Increased Barriers to entry for competition
Example 2
Construction & Real Estate
AV Systems Integration (Damien)
M&E Works (Glenn)
Office Furniture (Gavin)
Interior Design (Jasmine)
Sustainable Materials (Emily)
Sound Systems (Sylvester)
Fabric Cleaning (Kerwin)
Real Estate Sale/Purchase (Aileen)
It might be you next...
Architecture Works (Darren)
