Please enable JavaScript.
Coggle requires JavaScript to display documents.
COMPETITOR ANALYSIS - Coggle Diagram
COMPETITOR ANALYSIS
STEPS
Determine competitors' link building strategy
Analyze their backlink profile to learn about their growth and SEO campaigns and review any opportuniy you can capitalize on.
Reverse-engineer competitor's emails
Create a new email account for collecting emails, go to a competitor’s site and join their newsletter. How frequently do they send them? Why? What type? How do they write? What are their CTAs?
Analyze competitors keywords
Which to target? Borrow your competitors. Identify high-search-volume and traffic-potential keywords and links acquired
Piece together your competitor’s remarketing strategy
Pretend buying something on your competitor’s site and then abandon the shopping cart. You’ll notice what they do to get you back.
Identify competitors
SIMILAR
Coke vs sparkling water
SUBTITUTE
To cool down
CLOSE
INDIRECT
DIRECT
FACTORS TO CONSIDER
Technical assistance
Product quality and price
Product availability
Customer awareness
Selling staff
COMPETITOR PROFILING
Financials
Products
Marketing
Background
Facilities
Personnel
Corporate strategies
TOOLS
