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ORGANIZATION OF TRAVEL AND TOURISM AGENCIES - Coggle Diagram
ORGANIZATION OF TRAVEL AND TOURISM AGENCIES
tour operators
is a company that provides transportation and lodging facilities operates, organizes and sells trips through travel agencies and retailers
Functions
combine supply and demand and make available to customers a product that meets their motivations and needs
identifies changes in motivations and even be able to generate new ones, anticipating market demands
you create a tourist product that adapts to the demand
Formation of large business groups
The future performance of tour operators must necessarily be oriented towards offering the maximum degree of quality to their clients, compatible with maintaining the appropriate degree of competitiveness.
Features and benefits
design and distribute tours
It sells all those services that they have bought or reserved from various providers in an organized and joint way, in the form of a package.
low level of investment required
Travel agencies and franchises
Collaboration system between two independent companies in which one, the franchisor, grants the other, the franchisee, the right to operate a business following uniform commercial techniques
features
tests with a pilot company
the demand for the product or service is universal or, at least, not limited solely to the region of origin of the franchisee
is related to the commercialization of a good quality product or service
franchisor and franchisee relationship
Its success is based on the relationship between the franchisor and the franchisee who, maintaining their legal and patrimonial independence, collaborate jointly in the development of a business that affects the business situation of both.
Economic and financial feastibility study
travel agencies, like most companies, must start their business from an initial analysis or feasibility study
The elements are;
location study
market research
financial economic study