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4. What key factors may determine the success of a start-up or smaller,…

- - - - Online
        
        Social media websites
        
        Onsite sales（現場銷售？）
        
        現場銷售的關鍵成功因素
        
        why: 批發銷售 v.s 現場銷售的差別
      - Offline
        
        host events at local restaurants
        
        Participating in craft beer festivals
    - - 口味多元化
        
        低熱量、茶產品、氣泡飲
      - 穩定原物料
      - 價格定位
  - - - 商業模式9宮格圖
        
        跟競品的關鍵差異
    - - 社群媒體
      - 網站
      - 線下活動
- - - - 90% of startups fail
        
        Startup survival Rate
        
        存活率-2：漏斗圖
    - - 34% Lack of Product-market fit
        22% Marketing Problem
        18% Team Problem
        16% Finance Problem
        6% Tech Problem
        4% Legal & Oeprations Problem
  - - - A. Product-market fit
        
        Business Idea
        
        Business Plan
        
        Competitor Analysis
        
        Product Development
        
        Pricing Strategy
      - C.Team Operation
        
        Core Team
        
        Execution Timing (Project management tools)
      - B. Marketing Strategy
        
        Market Research
        
        Creating Demand
      - D. Finance solution
        
        VC / 天使投資人