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Market Entry Strategies - Coggle Diagram
Market Entry Strategies
Direct Exporting
Pros
good for established sales program
Cons
Finding good agents/distributers
Licensing
Pros
good if purchaser has large market share
Cons
Sophisticated agreement
Franchsing
Pros
rapid market expansion
Cons
need strong brand recognition
Partnering
Pros
good for different cultures
Cons
Necessary for certain markets
Joint Ventures
Pros
Cons
finding a company to partner with
Buying a company
Pros
established customer base
Cons
costly
Piggybacking
Pros
reduces personal risk & cost
Cons
other company more in control
Turnkey Projects
Pros
usually gov't clients
Cons
only good for certain businesses
Greenfield Investments
Pros
Cons
costly, risky, gov't regulations