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Colour In Practice - 3x chocolate packaging designs - Coggle Diagram
Colour In Practice - 3x chocolate packaging designs
1) Milk chocolate with hazelnut
Sunrise, sun, the feeling of a morning sunrise
Aurora - Roman god of the sun whose tears turned into the morning dew
browns & white with a pop of colour
illustrations of big crispy hazelnuts, cocoa tree, milk bottle, & milk chocolate shavings
2) Dark chocolate with cranberry & almond
Aurora - Roman god of the sun whose tears turned into the morning dew
Sunrise, sun, the feeling of a morning sunrise
illustrations of big crispy almonds, dark chocolate shavings & cocoa beans
dark browns, creams, white & a pop of colour
3) White chocolate with raspberry
Aurora - Roman god of the sun whose tears turned into the morning dew
Sunrise, sun, the feeling of a morning sunrise
illustrations of big fluffy raspberries & white chocolate shavings
Reds, pinks, creams & whites.
Style
- Bold, bright, fun and energetic with an illustrative element (hand rendered or digital).
Required
- packaging for 3x chocolate bars, each design should be unique with different colours, patterns, or illustrations.
Elements
logo, product name, description, barcode, dietary info, ingredients, made in AUS symbol, recycle symbol, 100g, address, website.
Description
- Cocoa beans, come from the Theobroma cacao tree. The Theobroma cacao tree is a fruit tree, whose name means “food of the gods”. When the client first began making chocolate she was working an office job during the day so she would make chocolate in the early hours of the morning. She still associates the smell of chocolate with the sunrise and in turn thought “Aurora” would be the perfect name for her brand. Aurora is the name of the Roman goddess of sunrise whose tears turned into the morning dew. She was said to renew herself by traveling from East to West across the sky, announcing the arrival of the sun each dawn.
