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Metrics different companies measure, SaaS (Project Management Company) key…
Metrics different companies measure
MOZ
Net Adds - the total of new paid subscribers (either conversions from free trials or direct paid signups) minus the total who cancelled.
“Net Adds helps us quickly see high cancel days (and troubleshoot them) and helps us get a sense of how our free trial conversion rate is doing,”
Total Paying Users
New Free
Trials Yesterday
7-Day Net Add Average
Solare Ristorante
The ratio of staff costs to gross revenues for the
previous day,”
When staffing costs exceed 30% of gross revenues, that’s bad, because it means that you’re either spending too much on staff or not deriving enough revenue per customer.
Restaurants know from experience that demand is tied to
reservations
Online Luxury Good Store
Conversion rate -> The number of visitors who buy something.
Conversion rate is highly dependent on your type of e-commerce business, and whether your success will be driven by loyalty, new customer acquisition, or a hybrid of the two.
Purchases per year -> The number of purchases made by each customer per year.
It depends on the type of e-commerce site and how people buy. A store that sells coffins probably sells only one per lifetime; a grocery store sells to a customer several times a week.
Average shopping cart size -> The amount of money spent on a purchase.
Not only do you want to know what percentage of people bought
something, you also want to know how much they spent.
Abandonment -> The percentage of people who begin to make a purchase, and then
don’t.
Tools like ClickTale perform abandonment analysis within the form itself, making it easier to pinpoint bottlenecks in the conversion process where you’re losing customers.
Cost of customer acquisition -> The money spent to get someone to buy something.
Revenue per customer -> The lifetime value of each customer.
you want to maximize revenue per customer; you do so by
increasing shopping cart size and conversion while reducing abandonment.
Top keywords driving traffic to the site -> Those terms that people are looking for, and associate with you—a
clue to adjacent products or markets.
Top search terms -> Both those that lead to revenue, and those that don’t have any results.
Effectiveness of recommendation engines -> How likely a visitor is to add a recommended product to the shopping
cart.
Virality -> Word of mouth, and sharing per visitor.
Mailing list effectiveness -> Click-through rates and ability to make buyers return and buy.
SaaS (Project Management Company) key metrics
Attention - How effectively the business attracts visitors.
Enrollment - How many visitors become free or trial users, if you’re relying on one
of these models to market the service.
Stickiness - How much the customers use the product.
Conversion - How many of the users become paying customers, and how many of those switch to a higher-paying tier.
Revenue per customer - How much money a customer brings in within a given time period.
Customer acquisition cost - How much it costs to get a paying user.
Virality - How likely customers are to invite others and spread the word, and
how long it takes them to do so.
Upselling - What makes customers increase their spending, and how often that
happens.
Uptime and reliability - How many complaints, problem escalations, or outages the company
has.
Churn - How many users and customers leave in a given time period.
Lifetime value - How much customers are worth from cradle to grave.
Buckify (Cloud Based Data Provider) - Pg 118
Key Metrics
Stage 1 - No. of Site Visitors
Stage 2 - No. of Trials
Stage 3 - Signups (conversions from free trial to paying
customer).
Monthly Recurring Revenue (MRR).
Customer Acquisition Cost
Stage 4 - Pivot [from consumer
sales] to go after businesses.”
Monthly Recurring Revenue (MRR).
Customer Lifetime Value (CLV).