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INTERNAL TRADE - Coggle Diagram
INTERNAL TRADE
WHOLE SALE TRADE
FUNCTIONS
1)TAKES THE TITLE OF GOODS AND BEAR BST RISK
2)PURCHASE IN BULK AND SELL IN SMALL LOTS
3)UNDERTAKE VARIOUS ACTIVITIES
4)EXTEND CREDIT FACILITIES
SERVICES
MANUFACTURER
1)LARGE SCALE OF PRODUCTION
2)BEARING RISK
3)FINANCIAL ASSISTANCE
4)EXPERT ADVICE
5)MARKETING FUNCTIONS
6)PRODUCTION CONTINUITY
7)STORAGE
RETAILER
1)AVAILABILITY OF GOODS
2)RISK SHARING
3)GRAND OF CREDIT
4)SPECIALISED KNOWLEDGE
5)MARKETING SUPPORT
RETAIL TRADE
FUNCTIONS
1)PURCHASE VARIETY OF PRODUCT
2)ARRANGE PROPER STORAGE
3)BEARS BST RISK
4)EXTEND CREDIT TO BUYERS
SERVICES
MANUFACTURER
1)DISTRIBUTION OF GOODS
2)PERSONAL SELLING
3)LARGE SCALE OPERATIONS
4)MARKET INFO
5)HELP IN PROMOTION
CONSUMER
1)AVAILABILITY OF PRODUCT
2)COVENIENCE IN BUYING
3)WIDE SELECTION
4)PRODUCT INFO
5)CREDIT FACILITIES
FIXED SHOP RETAIL
CHARACTERISTICS
1)GREAT RESOURCE OPERATE ON LARGE SCALE
2)DEAL IN DIFFERENT PRODUCT
3)GREAT CREDIBILITY IN MIND OF CUSTOMERPOSITION TO PROVIDE GREAT SERVICE
TYPES
DEPARTMENTAL STORES
1)AN ESTABLISHMENT OFFERING A WIDE VARIETY OF PRODUCT
2)IT HAS NO OF DEPARTMENTS
3)THUS THEY SATISFY A DIVERSE MARKET SEGMENT
ADVANTAGES
1)ATTRACTS LARGE NO OF CUSTOMERS
2)CONVENIENCE IN BUYING
3)ATTRACTIVE SERVICES
4)ECONOMY OF LARGE SCALE OPERATIONS
5)PROMOTION OF SALES
LIMITATIONS
1)LACK OF PERSONAL ATTENTION
2)HIGH OPERATING COST
3)HIGH POSSIBILITY OF LOSS
4)INCONVENIENT LOCATION
FEATURES
1)PROVIDE ALL FACILITIES MAXIMUM SERVICE
2)LOCATED IN CENTRAL PLACES
3)FORMED AS JOINT STOCK COMPANY
4)IT COMBINES BOTH THE FUNCTION OF RETAILER
AND WHOLESALER
5)CENTRALISED PURCHASING ARRANGEMENTS
CHAIN STORES/MULTIPLE SHOPS
1)A NO OF SOPS WITH SIMAILR APPERANCE ARE ESTABLISHED IN LOCALITIES SPREAD OVER DIFFERENT PARTS OF COUNTRY
2)DEALS IN BRANDED CONSUMER PRODUCT
3)RUN BY SAME ORGANISATION
FEATURES
1)LOCATED IN FAIRLY POPULATED LOCALITIES
2)THE MERCHANDISE IS CENTRALISED AT THE HEAD OFFICE
3)EACH RETAIL SHOPS ARE UNDER THE SUPERVISION OF A BRAND MANAGER
4)THE PRICES OF GOODS ARE FIXED
5)ALL THE BRANCHES ARE CONTROLLED BY THE HEAD OFFICE
ADVANTAGES
1)ECONOMIES OF SCALE
2)ELIMINATION OF MIDDLEMEN
3)NO BAD DEBT
4)TRANSFER OF GOODS
5)DIFFUSION OF RISK
6)LOW COST
7)FLEXIBILITY
LIMITATIONS
1)LIMITED SELECTION OF GOODS
2)LACK OF INITIATIVE
3)LACK OF PERSONAL TOUCH
4)DIFFICULT TO CHANGE DEMAND