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截屏2022-02-25 下午3.48.40, Price differentiation, 小组分工： …

- - - - General advertising (billboards, leaflets, posters and other traditional media campaigns).
    - - Haidilao's development of international markets can also be interpreted as the brand of Haidilao going out to reduce the cost of developing new markets.
      - Create a hot pot brand and market it to other countries at current costs in global marketing.
  - - - Different products are designed according to different store styles.
    - - Haidilao's pot base, meat and vegetable products, and tableware are all carefully controlled.
  - - - Discount Pricing
        
        Launched a 69% discount for students，greatly attracts students as a consumer group and captures more market share.
      - Pricing is set according to local consumption levels and operating costs to better match the consumption levels in the market.
    - - Price differentiation
        
        Prices are generally determined according to local consumption levels and the cost of human resources, rent, and logistics and transportation costs.
        
        Different grades of stores,different regions,meet the needs of different customers
      - discount pricing
        
        Combination pricing before single price and platter combinations.
        
        Discount pricing, with bigger discounts in summer.
  - - - Only basic services are available to customers.
      - The process and standardization of services are regulated in terms of flow and standardization.
    - - The additional services are very unique and meet the needs of customers.（Manicure, hand care, shoe care and other services).
      - Waiter full service with details in every place.
- - - - Without prior booking, waiters give queue numbers as soon as possible, while customers can have free fruit and drinks, free shoe shine, manicure, etc.
- - - - buyers are not simple,everyone can afford it, significant buyers
    - - switching coats are too high to find substitutes.it is difficult to find alternatives that can compete with the products of supplier companies.
    - - the influence of supplier is small,it has its own four large modern logistics centers.