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Capitalize On Content – 10 Tips & Techniques For SEO Content Writing,…
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Monitor your activity
Stay on top of your SEO friendly content by monitoring your efforts. Google Analytics is an easy and free way to track your page views and the average time spent on a page.
Check things like your bounce rate and time on site to get an idea of how users interact with your website after landing on your content.
If you see a high drop off in addition to a low average time spent on the page, that’s an indication that your content wasn’t relevant to what they were looking for, or worse, wasn’t interesting.
Also, take a look at the number of social interactions (shares, likes, etc ) to get an idea of the virality of your post. Just looking at these simple metrics can give you a good idea of which content pieces are well-received and liked so that you can replicate that type of content down the road.
Both SEO and content writing are important pieces to the puzzle, so it’s important to use quality techniques for both to ensure higher traffic and engagement on your website.
Use keyword-rich phrases
Use relevant, keyword rich phrases in your headlines as well as throughout your content to let both your readers and the search engines know what your post is about.
too many keywords will not only turn off your readers but can result in search engine penalties for keyword stuffing.
Use keywords thoughtfully and sparingly, sticking to a more natural feel.
In addition to using keywords throughout the body of your post, take advantage blog tags by tagging a few relevant keywords for each post; most general blogs have tagging capabilities already built in.
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Structure your posts
The contents of your post may be great but can be easily lost in an unorganized, inefficient format.
Breaking your content up into smaller paragraphs with headlines makes for an easy read that will keep your readers engaged.
For the search engines, back-end organization is key too. Using proper tag hierarchy when tagging headlines.
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Incorporate imagery
Make your posts pop with images! People are visual. Adding an image along with your blog post can make a big impression.
In addition to promoting your blogs across your other social media channels, posts with images can also be pinned, adding another avenue for traffic to your website.
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