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Topic 4: Selling to consumers - Coggle Diagram
Topic 4: Selling to consumers
4 P's
Place
Product
Price
Promotion
Marketing Strategy
Customer Based
Product Based
Market Segmentation
Companies response to identify specific portions of their market
Mass Media
The Web
Personal Contact
Categories
Psychographics
Demographics
Geographic
Web Market Segmentation
Limitations of Physical retail store
Web Stores
Usage- Based
Occasion
Behavioral
One to One Marketing
Alternative Models: ^ behaviour based category
Connectors
Simplifiers
Routiners
Surfers
Sportsters
Bargainers
Branding Element
Relevance
Diffrentiation
Perceived Value
Brands On web
Affiliate Program Broker
Cause Marketing
Pay per conversion
Pay per click
The Tools
Facebook
Twitter
Youtube