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[comms] Life Itself - Feb 2022 How does Life Itself approach comms [in…
[comms] Life Itself - Feb 2022
How does Life Itself approach comms [in the coming year]?
How does Life Itself present itself? (to the extent that provides an overall framing and brand for comms)
Is that narrative too unapproachable for most people? And why?
How do our current materials e.g. website relate to this?
What were our key offers (in 2019/2020)? Ans:
see this diagram
What do we present instead?
What is our current high level narrative? ✅ Brand narrative (2020):
https://tao.lifeitself.us/narrative/
and new SCQH +
https://lifeitself.us/2022/02/01/cultivating-an-emerging-paradigm/
What is our roadmap? What concrete activities should we undertake?
What are our OKRs? What outcomes do we want from our comms? [When exploring our goals how do we balance numerical goals (Views, etc.) and those less quantifiable (but more high level)]
What is our capacity (skills, time, resources etc) as an organisation?
What can we automate in the content creation process to create high quality and quantity with the same effort?
What content do we already have that we can leverage now?
How do we organise our content for maximum reach/impact?
How can labs and spaces complement each other in the content creation process?
What is an overview of our plan?
Who do we want to reach & what are their jobs to be done?
What do these people think/feel/want?
Who is our audience?
What is the user journey / funnel? (and how do we identify what part of the journey people are on?)
What are their jobs to be done?
How do we reach them?
What are our offers and channels?
How to we speak to our audience in a way that resonates most with them? What words/language do they use? What language/words will resonate with the people we want to speak to?
What channels?
What calls to action do we want to make in our comms messages?
What is our overall brand?
What are our potential offers?
Which offers do we prioritize? (for whom?)
How do we organise our content for maximum reach/impact?
From here on down: it is per offer ... to a great extent
What is the key background info?
What is the offer for Labs?
What is the offer for "spaces"
What do we prioritize in communication?
How do we frame our different set of activities into a coherent whole?
What are our offers?
What are our priorities as an organization?
Do we need to frame our activities into a coherent whole?
What is our most important offer?