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4Ps
(Marketing Mix) - Coggle Diagram
4Ps
(Marketing Mix)
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Promotion
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Above the line
TV, radio, newspaper, magazines
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Below the line
Sampelling, door to door, direct mail
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Price
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Penetration
Penetration pricing is a pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth.
Skimming
Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time.
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Marketing tools
Ansoff matrix
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Diversification, market penetration, market development, product development
Product life cycle
A product life cycle is the length of time from a product first being introduced to consumers until it is removed from the market.
Positioning maps
Positioning maps show where existing products and services are positioned in the market so that the firm can decide where they would like to place (position) their product.
Market share
Market share is the percentage of the total revenue or sales in a market that a company's business makes up.
Boston matrix
The Boston Matrix is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue, or develop products.
Cash cow, star, question mark, dog
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