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MARKETING ANALYSIS - Coggle Diagram
MARKETING ANALYSIS
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Sales
Shows a business's sales performance, customer data and generated revenue, defining the strengths and weaknesses of products and detecting emerging relevant trends to a company.
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Publicity and promotion
Evaluating success or failure of a promotion using past time series data, and discovering a correlation between sales patterns and marketing efforts
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Market research
Blends consumer behavior and economic trends to confirm, improve your business idea, identify competitors, and reduce risks even while you're still just a gleam in the eye.
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Market profitability
Measures the net profit earned by undertaking business in a particular market, allowing to assess the expenses related to each marketing decision, and anticipate sales.
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Market growth rate
Key factor to be considered when calculating the development or progress of a specific product in a particular market, expressed as a percentage per annum.
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Market size
Used when entering a new market, planning an expansion, or preparing for product launch that includes total sales revenue, potential number of customers or sales volume.
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Innovation
Illustrate the phases associated with the exploration of opportunities for new and improved products, processes and services, reaching hence more public.
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E-commerce
Accumulates data from all of the areas that have an impact on your store in order to comprehend shifts in customer behavior and online shopping trends.
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Design
Analytical tools derived from basic sciences, mathematics, statistics, and engineering fundamentals are utilized for the purpose of developing a product model that is convertible into an actual product.
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Quality control
Designed to ensure that the results of laboratory analysis are consistent, comparable, accurate and within specified limits of precision.
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Packaging
Identifies that “gap” between your current packaging operations and where you want to be tomorrow, helping to showcase the product's value customers will find inside.
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Market trends
Analyses on past and current behavior, along with dominant patterns of the market and its consumers, relying on examining statistical data over a defined period of time.
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