Please enable JavaScript.
Coggle requires JavaScript to display documents.
ANALYTICS & DATAVIZ TOOL - Coggle Diagram
ANALYTICS & DATAVIZ TOOL
DATA DENSITY
POINT SOLUTION
ANALYSIS GADGETS
ENTERPRISE PLATFORM
WEBTRENDS
CORE FEATURES
CUSTOMIZABLE DASHBOARDS
TRENDED VIEW OF METRÍC
ADD REPORT VIA DRAG AND DROP
UNLIMITED NUMBER OF CUSTOM DASHBOARD
DOZENS OF OUT OF THE BOX REPORTS
UNLIMITED NUMBER OF CUSTOM REPORTS
REPORTS DESIGNED SPECIFICALLY FOR MICROSOFT 365
VIEW DATA IN OUR UI WITH CUSTOMIZABLE REPORTS
EXPORT DATA INTO YOUR OWN TOOL LIKES BI
SCHEDULE EXPORTS INTO STANDARD FORMATS LIKE CSV AND PDF
GOOGLE ANALYTICS
LIMITATION
INACCURACY
CONTAIN VERY LARGE MARGIIN OF ERROR
BENEFITS
FREE, EASY TO USE
OFFERS MANY CUSTOMIZABLE METRICS AND DIMENSIONS
CONTAINS MANY TOOL
HOW DOES IT WORK
COLLECT USER DATA FROM CUSTOMER
GENERATE CUSTOMIZABLE REPORTS
COOL FEATURES
KAUSHIK'S 10/90 RULE
10 % OF THAT SHOULD GO TO TOOL
90% SHOULD GO TO ANALYSTS
ADOBE ANALYTICS
COMPREHENSIVE SOLUTION FOR WEB DATA ANALYSIS AND ONLINE MARKETING.
HUGE TOOLS
WHY IS ADOBE ANALYTICS POPULARS ?
LOST OF SUPPORTS
HIGH CUSTOMIZABLE
INTERGRATED WITH OTHER TOOLS
SELF-SERVICE TOOL
REPORTS CAN GET FROM THE TOOL
VISTOR
USER ACTION
MARKETING
REVENUE
LOW-COST TOOLS
ATTRIBUTION MODELING AND MEDIA MIX MODELING
SITE OPTIMIZATION
MULTIVARIATE TESTING AND A/B TESTING
MEDIA OPTIMAZATION
CATEGORIES OF DIGITAL ANALYTICS
VOICE OF CUSTOMER
EXPERIMENTATION/TESTING
OUTCOMES ANALYSIS
COMPETITIVE INTELIGENCE
CLICKSTREAM ANALYSIS
EVALUATING THE TOOL LANDSCAPE
LIMITED -HARD
LIMITED-EASY
POWERFUL-EASY
POWERFUL-HARD
TOPICS DISCUSSED IN THE LESSON
EASE OF USE IN THE SECOND ELEMENT OF FRAMEWORK
FRAMEWORK MAKES CLEAR TOOLS TO USE AND AVOID
EACH QUADRANT GIVES DIRECTION TO ANALYSTS
NO TOOL IS AS IMPORTANT AS ANALYSTS
KAUSHIKS "10/90 RULE" REINFORCES
FRAMEWORK REVEALS CATEGORIES OF TOOL
ANALYTICS, DATAVIZ TOOL MARKET IS FAST-MOVING
ONE ELEMENT OF THE FRAMEWORK IS DATA FLEXIBILITY
VIEWING MARKET BROADLY IS MOST IMPORTANT
TWO CRITERIA PROVIDE A POWERFUL FRAMEWORK