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Paper 1 - Website - Coggle Diagram
Paper 1 - Website
Observations
facial expressions
gestures
lighting
camera angle
text
music
Target Audience
Age
Demographic
Sex
Multiple audiences
How techniques appeal to audience
Assumptions
Assumptions about gender
Assumptions about race
Assumptions about social class
Are they realistic?
Do they reinforce or challenge stereotypes?
Techniques
emotional appeal
bandwagon effect
facts/statistics
endorsements
Purpose
what product/service is being sold
is the product appealing?
feelings/emotions associated with the product?
Consequences
how do individuals respond to the message?
short-term and long-term consequences?
social responsibility