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DIGITAL STATEGY - Coggle Diagram
DIGITAL STATEGY
The structure of digital marketing strategy
Actions
Tactics
Strategy
Control
Objectives
Situation Analysis
Managed
Quantified
Initial
Defined
Optimized
Consumer Profiles
Online Shopping Experience
Character Variables
Intentions
Beliefs
Attitudes
Strategy Form Implement
Diversification
Product development
Market development strategies
Market penetration
Integrated Digital Marketing Strategy
Annual marketing plan
Annual business plan
Annual communications plan
Influences
Internal
Business objectives
Multichannel marketing strategy
External
Market structured
Emerging opponents or threats
Competitor strategies