Please enable JavaScript.
Coggle requires JavaScript to display documents.
DIGITAL MARKETING STRATEGY, WAN NUR AININ SOFIYA BINTI WAN MOHD SUPIAN…
DIGITAL MARKETING STRATEGY
provide consistent direction for an organisation's online marketing activities so they integrate with its others marketing activities and support its overall business objectives
CHANNEL MARKETING STRATEGIES
defines how a company should set specific objectives for digital channels
INTERNAL
Business objectives and strategy
Multichannel marketing strategy
EXTERNAL
Market structures and demand
Emerging opportunities and threat
Competitor strategies
INFLUENCES
STRATEGIC OBJECTIVES
Revenue generation
Channel partnership
Cost reduction and value chain efficiencies
Communications and branding
INTEGRATED DIGITAL MARKETING STRATEGY
STEP 2: Annual marketing plan
STEP 3: Annual communication plan
STEP 1: Annual business plan
STRUCTURE
Strategy
Tactics
Objectives
Actions
Situation analysis
Control
COMPETITOR ANALYSIS
Opportunities
Threats
Weaknesses
Strengths
SETTING GOALS AND OBJECTIVES
Goals
Objectives
Vision
CSFs and KPIs
Metrics and Measures
STRATEGY FORM + IMPLEMENT
Diversification
Market penetration
Market development
Product development
DECISION TO CONSIDER
Multichannel distribution strategy
Customer engagement and social media strategy
Positioning and differentiation strategy
Multichannel communication strategy
Target marking strategies
Online communication mix and budget
Business and revenue models strategy
Organisational capabilities and governance to support digital transformation
Market and production development start
WAN NUR AININ SOFIYA BINTI WAN MOHD SUPIAN IB0107599