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AIR ASIA - Coggle Diagram
AIR ASIA
- Fernandes: Battling with red tape
Malaysia
- raising alarm at the state-run Malaysia airlines
- Government balked at granting these routes
- Malaysia Airlines slashing fares
- In response: (i) wrote a blistering letter (ii) Attack government in media interview (iii) Crash an exclusive cocktail party
Singapore
- The bilateral agreement stated that all carriers must me granted dual government approval
- AirAsia set up its own hub at Senai, privately own airport.
- Singaporean government reject the proposal to provide bus services between Singapore and Senai
- In response, with a newspaper ads to poked fun at government tight regulations.
Thailand
- Officials of the Malaysian Ministry of Transport did not response for three months.
- Only approved one flight a day to each destination
- A new Transportation Minister admired the entrepreneurial aplomb.
- Countries in the region seldom had any kind of open-skies agreement.
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New Business Model
- Operating a pair of leased Boeing flew between Kuala Lumpur and others destination
- A third Boeing 737-300 was added
- Targeted Asian whom never flown and
- Management of revenue, cost & efficiency
- The emergence of budget airlines in the region
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- Restrictive Bilateral Aviation Agreements
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- The future: A Pan-Asian Vision?