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SEO CONTENT WRITING VS. CREATIVE CONTENT WRITING, Why the Differences…
SEO CONTENT WRITING VS. CREATIVE CONTENT WRITING
Content writing has many roles. It persuades, informs, ignites and entertains.
SEO content writing and creative content writing are sought-after skills in the modern world, but they aren’t the same thing.
Being creative can help with SEO article writing, but there are many elements that go into generating SEO content.
Creative content writing requires a lot of thought and passion.
Why the Differences Matter
The same goes for SEO content writing and creative content writing. SEO writing is mainly focused on marketing to potential leads. How do you reach customers? You use content that is concise, informative and persuasive.
Creative content writing is created for different reasons. Creative writers capture the art of writing. They inspire, inform and explore literary devices that have been used for centuries.
Word Usage
But with SEO content writing, masterfully utilizing interchangeable words is vital. It’s not just that you need to be able to vary your sentences and sound professional, but you also have to limit the number of times you use certain words.
Point of View
Part of the appeal of creative writing is sharing your own thoughts and opinions. If you have a strong opinion on a controversial topic and want the world to know, you may write a few rage-filled articles sharing your opinion.
When writing a technical article that’s meant to drive traffic to a certain site, your aversion to this topic needs to be left out of your work.
Specific Styling
A lot of factors play into the style of an SEO article. Different companies want different things, so you have to know what’s acceptable when it comes to format and wording.
You may need to use your creative skills to find another way to get your point across. Your client’s style guide always has the final say, so you might have to kill some of your darlings.
How is SEO Content Writing Used?
Businesses will use SEO content writing strategically to generate leads and increase traffic on their websites. Because writing this kind of content is a valuable skill, many writers work with companies as SEO content writers.
When you contract with an SEO content writing company, you immediately have access to this plethora of SEO wordsmiths.
SEO content writing centers around content put up on your own website as well as content you distribute on other websites.
Writing long-form, evergreen, educational blog posts is one of the quickest ways to start ranking for keywords and driving traffic to your site.
What Makes Good SEO Content Writing?
Be Authoritative. SEO content should always contain something useful to readers, but first, they need to trust your business as an expert in the field.
Stay Relevant. You won’t pick up any long-lasting traffic without being relevant. Pick and choose wisely the topics you use and be sure to connect them with your industry or business.
Answer Questions. SEO content writing is all about adapting to the needs of readers. Adjust your content to answer search queries, and stick to those questions the whole way through.
Create Comprehensible Content. Keywords are a vital way to get on Google’s radar, but don’t let them overwhelm the content. Keyword stuffing is never a good idea.
What Makes Good Creative Writing?
One of the best parts of creative writing is that there is a lot of freedom in writing than there is for SEO content writing. There are multiple ways to create quality content that touches readers.
Good Ideas. Although the possibilities seem endless, good ideas can make the difference in creative writing. Be sure that whatever you create focuses on complete ideas and doesn’t leave the readers hanging in the wrong way.
Story Fluency. No matter what you write about, the sentences and topic need to flow freely. Sentence fluency helps readers stay immersed while reading without getting confused or tripped up with poor writing.
Compelling Writing. The best content is the type that catches the reader’s attention. Use your personality to enhance what you write, and make it jump out of the page.
Why Use SEO in Content Writing?
Search engine optimization, or SEO, is a key part of effective digital marketing.
Google does the work to find quality content that can answer their specific search queries.
To help users the most, search engines look for high-quality SEO content writing. This kind of content writing is heavily based on keywords, meta content and quality writing.
The Similarities Between SEO Content Writing and Creative Content Writing
Good Quality Writing
Whether you publish creative writing or SEO content, your writing must be of high quality to receive recognition and admiration from readers. This means grammar and format need to be neat and tidy, with the exception of certain styles of poetry.
Engaging to Readers
SEO and creative content are aimed at hooking readers. Google tries to evaluate data the same way a reader would, making the need for reader engagement even more important in content.
For creative content writers, a story needs to be loved by the audience. This requires a lot of hard work, and many writers take extra measures to spread awareness of their content, such as advertising, book signings or social media marketing.
Advocates Writing
SEO content writing is a priceless asset to any marketing plan because of the traffic it generates and the power it adds to any website. Even social media uses the power of content marketing to reach users.
Stories can make readers cry, laugh, think and discover. They can also bring across points and raise questions about current issues. The internet is chock-full of creative writing from people of all backgrounds and talents. And now, more and more creative devices are used in journalism, marketing and lifestyle writing.
What is SEO Content Writing?
So what is the definition of SEO content writing? SEO content writing is the art of creating engaging, readable content that ranks highly on search engines. This involves using keywords, headers and bullet points to portray valuable advice that answers search queries.
Optimization is the focus of SEO content writing. Concise wording, careful keyword placement and attractive formatting all must reach a certain standard to start receiving big results.
Why Use SEO in Content Writing?
Complex Google algorithms study website content and determine whether those articles would be a good fit or not.
This kind of content writing is heavily based on keywords, meta content and quality writing. It provides detailed information that is easy to find and straight to the point, making it an ideal resource for curious readers.
What is SEO Content Writing?
Optimization is the focus of SEO content writing. Each article, product description or social media post is uniquely written to attract users.
Concise wording, careful keyword placement and attractive formatting all must reach a certain standard to start receiving big results.
What is Creative Content Writing?
Creative content writing covers a range of writing styles that focus on imagination and originality.
A few common forms of creative writing include poetry, fiction, songs and plays. This kind of content can be fiction or non-fiction, depending on the story the writer creates.
Why Engage in Creative Writing?
Although SEO content writing is developed for readers, creative content writing is created simply for the enjoyment of readers.
Creative writing can be made purely for entertainment, or it can enforce a message or ideal. Either way, writers can use their personality to form works of art that tug on the heartstrings of their readers.
How Is Creative Writing Used?
the skills a creative writer gains can be useful in other careers such as journalism and content writing. Talented creative writers can find a place in the SEO content writing world.
They can combine creative skills with strategic writing to create powerful content that rises above mediocre work.
SEO Content Writing vs. Creative Writing: Use Them Both!
The world is changing, and so is the way we see content. Creative writing and SEO content writing are two very different beasts. Nevertheless, learning how to write both can absolutely make you a more competent writer.
Marketing strategy and effective storytelling have never worked hand in hand better than they do today.
The Differences Between SEO Content Writing and Creative Content Writing
We can explain this by comparing writing once again to sports. As a football player, your goal is to get a touchdown. This includes tackling, passing and throwing the ball towards the end zone.
The Future of SEO Content Writing and Creative Content Writing
We’ve established that SEO content writing and creative content writing are two completely different sports. One is used strategically, the other more creatively. However, this doesn’t mean you can’t use skills from both to create hybrid content that soars over the heads of competitors.