Please enable JavaScript.
Coggle requires JavaScript to display documents.
Lay's (Competitors) image, Lay's (Competitors) image, Ruffles,…
Lay's (Competitors)
Doritos
USP
Tasty Mexican Snack with many flavor variants
SWOT analysis
Strength
International taste perception
pioneer in snacking industry
diversity of flavors
Local flavoring
understand each region
custom & develops
meet their palette
tuna mayonnaise flavored
in Japan
pure paprika flavored
in Belgium
Strong association
ensured positioning
all aspects of marketing
youth & energy
(Marketing91, 2018)
Weaknesses
Distribution costs
high costs
packaging
potatotoes
Health perceptions
unhealthy snacks
avoid by people
Competition
internal brands
Lays
Cheetos
Rold Gold
high pressure
similar products
Opportunities
Untapped market
rural market
increase sales
Favourable trends
psychographic trends
less cooking
skip breakfast
increasing need for snack
Threats
Major competitors
Pringles
Cheetos
Planters
Pays
Snack preferences
people's taste changing
frequently
hard to follow trends
Healthy consumer style
choose low fat snacks
avoid cholestrol
health conscious
Pringles
SWOT analysis
Strength
Varied flavors
wider variety of choice
more than 40 flavors
over competitors
Customer preferences
identify right flavor
to right customers
cocktail flavors
in UK
in Ireland
different regions
Value for money
good brand image
over competitors
value for price
serve full snack
compared other brands
Marketing
distinctive packaging
multipurpose tasks
cylindrical can
storing tennis balls
campaign & activities
Synergy with FOX
buy 2 get a movie
Christmas themed
turkey and sausage & crispy bacon flavor
campaigns
Weaknesses
Fall in operating profits
reduction in profis
earned by Kelloggs
$95million
2011 to 2012
Low product portfolio
less range of flavors
low production selection
all potato based product
not meet consumers' taste
Threats
Laws & regulation
WHO's 2010 recommended
children avoid snacks
reduce health risk
Obesity
caused problems
high fat snack foods
move to low fat foods
Opportunities
Room for innovation
rising demand
"on the go"
categorized as "one the go snacks"
successful in snack market
innovating products
healthier
Advertising
social media
conduct activites
brand awareness
brand promotions
interact with customers
get feedback
27million likes in FB
in 2015
UK households
higher percentage of households
3 or more kids
target audience
children
higher sales volume
more than
Germany
Spain
Poland
(Wix, n.d.)
USP
Pringles can make some flavors you haven't see or eat in the chips and make it real
Lay's (Competitors)
Cheetos
SWOT analysis
Strength
Advertisement
good advertisement tactics
recognized mascot of Cheetos
kid & adult
Chester Cheetah
Marketing
Huge market
spread to lots countries
originated in US
over 38 countries
getting larger market
First in their field
introduced cheese puffs
holding their market well
unique flavor
ingredients
first tried
Different flavors
several flavors
flamin' hot cheetos
baked cheetos
flavors based on regions
Weaknesses
Competitors
corn chips competitors
Doritos
gained popularity
strong advertisement
being better
local brands
coming up with cheese puffs
Competition from mother company
Lay's
same company
PepsiCo
loved around the world
people prefered potato chips
more than corn chips
Quotient of unhealthiness
health-conscious group
getting healther
no fried chips anoymore
people with gluten allergies
can't consume Cheetos
Opportunities
Health issues
healthier options
launch something healthier
improve ingredient
use healthy oils
peopleis allergic to Cheetos
new options
More flavors
others have similar flavors
attract people
international flavors
inclusion of more flavors
Larger market
expand to more countries
global market
increase sales
more countries under arms
better growth
Threats
Competition
many competitors
other snack producers
trying replace them
advertisement
healtheir option
Unhealthiness
health conscious customer base
unhealthy content
high calorie
(Bhasin, 2019)
USP
Cheesy unique taste
Ruffles
SWOT analysis
Strength
Available in different flavors
over 50 chip flavors
chilhood memories
for generations of people
USP
Macho Image snack for the alpha male
Ruffles
USP
Macho Image snack for the alpha male
SWOT analysis
Weaknesses
Sales issues
Ingredients
usage of cheese
health risk
fattening food
too much
Strength
Available in various channels
found in everywhere
gas stations
casinos
discount retailers
supermarkets
hypermarkets
Available in low fat
concerned dieting people
low salt healthy version
https://www.pringles.com/us/home.html
https://www.doritos.com/
https://www.cheetos.com/
https://www.ruffles.com/
https://www.ruffles.com/
