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Airport Hotels, Students group 6 - Coggle Diagram
Airport Hotels
Customer and Strategy
Order Qualifiers
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Physical elements (booking.com, 2022)
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Order Winners
Connected to the airport or in the airport (Wilson, 2019)
Additional services: Spa, fitness and welness, swimming pool
( theluxurytravelexpert.com, 2021)
Environment operations, Servicescape
Restricted in terms of design and heights (Soeg jobs, 2022)
Comfortability regarding bed, temperature and lights (Lima, 2021)
24/7 service (Soeg jobs, 2022)
Noise cancelling windows and walls (Britannia web team, 2016) (Park and Ryu, 2019).
Electronic facilities such as fast internet (Park and Ryu, 2019)
Accessability to the airport (Lima, 2021)
High quality furniture and items (Britannia web team, 2016).
Customer and market segment (casavecchia, 2016).
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Corporate
Airlines, airport crew and passengers that experience flight delays
Business travelers, for corporate meetings and international conventions. For individuals or groups of employees.
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Operations Strategy
Lean management: to create a product or service of the highest quality using the available resources and avoiding any waste (Lasti.com, 2020),
Organization
Service life cycle
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Growth
Flying became popular in mid 20th century (Fogarty, 2015).
Maturity
Strive to look and operate like resorts or downtown hotels by focusing on design, amenities and outstanding F&B offerings (Im, 2013).
Decline
COVID- 19 caused the loss of customer traffic decline and less flights (Sperance, 2020).
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Operations Function
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Airport Hotel operations include all activities, which keep the hotel running and deliver positive guest experience (Hotel Tech Report, 2022).
Organization form
Hybrid
Uses more than one reporting structure at the workplace (K. Reddy, 2020).
Divisional structure: they become bigger geographically or in terms of products and services (Konowledge Clip 1).
Functional structure: comprise different departments such as Finance, HR, Marketing (setupmyhotel.com).
Process
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Operation as systems
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Staff
Staff training for unique services --> as shuttle buses, planning ahead to manage inbound and outbound travelers smoothly
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Other customers
Arriving all day long, this can create a negative impact on guest. (long queue)
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Internally and market
4V'S/5V'S
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Variety -> Full service hotel (Back2bu, 2015)
Variation -> 24/7 service -> demand is changing constantly (Managinghotelstowin, 2013)
Variability -> Customisation possibilities (Hilton, 2022)
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Market structures
Monopolistic Competition (Hotelsnewsrecource, 2008)
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