Please enable JavaScript.
Coggle requires JavaScript to display documents.
Boutique hotel: Nassau Breda
Bor van der Heijden (213978)
Eva de Bruijn…
Boutique hotel: Nassau Breda
Bor van der Heijden (213978)
Eva de Bruijn (213714)
Laurie Herbach (214123)
Estella Cabanelas (211184)
Rens Bouwmeister (211160)
the 5 V's (Jones and Robinson, 2020)
-
-
-
-
-
Order Qualifiers
-
Design/individual personality. Great value on the atmosphere in terms of décor and design, theme from a certain time, region or style (Expedia.nl, 2018).
-
-
-
Servicescape (Tombs and Mckoll-Kenedy, 2003)
Displayed emotion of others. The way employees behave and interact with guests. Important to provide personalised experience. (Tombs and Mckoll-Kenedy, 2003)
-
Social density. Unique, intimate, luxurious, homely, local and historic aspects. (Kurgen et al, 2011; McIntosh, 2005)
-
Purchase occassion. The context of the purchase. Consumers have certain expectations about the hotel
Service life cycle
Slightly different than provided model (Jones and Robinson, 2020)
Order Winners
High-quality F&B. Experience must be memorable, surprises make every visit distinguish itself from the competition, guests spending a lot of time in F&B departments (Binorihotels.com, 2020).
Luxury facilities. Such as wellness, gardens, fitness, etc.
Location. Centrally located, guests attach great value to the location (Booking.com, 2019)
Luxury service. Small-scaled, maximum attention to guests, personal (Booking.com, 2019)
Core processes
Customer relation process (Kurgen et al, 2011). Guests demands and needs is the most important to meet expectations and to achieve OQs and OW. Continious and extensive process
Order fulfillment process. The essence is similar to other hotels. A more personalized approach is utlilised with a wide variability of services and amenities offered.
Supplier relation process. Partnership relationship to ensure quality and work on product development. Long supply chain due to high variety of services and products. (Jones and Robinson, 2020)
Product and service development (Kurgen et al, 2011). Dynamic, continious, extensive. Important to create superior value and in achieving OWs and OQs.
Market segmentation
Geographic:
The small size of an urban boutique hotel gives it a charming location in the heart of the city, and its lively atmosphere suits its lively location. You can also find boutique hotels in trendy seaside resorts. it conveys a strong sense of place and pride in its location's heritage (Harrison, 2019).
Demographic:
The marketing of these properties not only target leisure individual travelers, but also try to attract a broad range of travelers, from families to millennials to business travelers. Boutique and lifestyle brands are searching for discerning travelers who are of means, but who are budget conscious and do not want to sacrifice their experiences for their value (Del Campo, 2014).
Psychographic:
Travelers who are into a hip and trendy design and enjoy the privacy and luxury (Guiletta, 2021). A lifestyle that can be summarized as "innovator" (Tidtichumrernporn, 2012)
Behavioural:
Customer loyalty can be therefore nurtured through providing consistent personalized services throughout the hotel (Kandampully & Suhartanto, 2005).
-
-
-
-
Market structure
monopolistic competition
-
-
Simular, but not identical
-
Different hotel suppliers, same services
-
-
-
-