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MARKETING - Coggle Diagram
MARKETING
MARKETING CONCEPTS
Marketing must be Coordinated Activities
- Coordination activities should begin with the product planning process. The product is the most important aspect that the buyer wants to purchase since it is worth his money. Customers want to receive their money's worth, thus price is another crucial factor. For him to determine which products to buy, the distribution location must be within his reach, and the advertisements must be appealing.
Marketing must be able to achieve the
Performance Target Goals and Objectives
- Customer-oriented and coordinated marketing aims to achieve its profit, objectives and goals.
Marketing must be Customer
Oriented
- Customer focus must be emphasized in both planning and operation.
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