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Successful Major Donor Fundraising - Coggle Diagram
Successful Major Donor Fundraising
Introduction + 7 Modules and final Exam
Introduction
What is Major donor Fundraising
Introducing the course structure, number of modules, Titles, Quizzes
Resources / links which may be useful
What you can hope to achieve at the end of the course
MODULE 01 - Introducing the Major Donor
What does the major donor seek?
Who is a major donor?
Sector trends to note
Background
MODULE 02 - Organisational Readiness
Defining your purpose
What are the funds raised for?
MODULE 03 - Is your organisation Donor Centric?
Embrace a donor centric culture
Committed Leadership & Responsive Team
Database to manage donor relationships
Your Role – Conductor
MODULE 04 - Planning For Major Donor Engagement
Developing the case for support
Develop a Gift Chart Table
Most likely ways to identify major donor prospects
Qualification of Major Donors
What motivates donors to make a significant philanthropic gift
MODULE 05 - Execution for major Donor Success
Direct personal engagement
Refine the art of engagement
Inform and gauge interest
Success at major donor fundraising
MODULE 06 - Seeking a ‘gift’
Donor centric Asking
The Ask
What happens after the “Ask”
Evaluating major donor success – More than luck
MODULE 07 - Donor Care & Impact Reporting
FINAL EVALUATION / EXAM
Building a high value fundraising programme that produces extraordinary results in Major Donor giving
Each module to have a handout, brief slideshow + video and case study (based on what is applicable and possible) Just a suggestion