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Market testing - Coggle Diagram
Market testing
Markets that we were in contact with/ran test before
India
Participated in Ocas. starters/Sat test
Propose price ladder test
Sent a request 25/2/21
Preliminary agreed, need to align with selling manager
More likely that they will conduct
color price differentiation
test, as IoS price isn`t valid for them
Agreed but to make it in FY23
China
Propose to run test without details
Sent a request 25/2/21
Yu answered that she will discuss it with Malgosia and come back
Declined
Russia
Propose price ladder test
Привет, Лена!
Как поживаешь? Надеюсь, твои дела идут хорошо!
Хочу обратиться к тебе с предложением. Вместе с рынками мы проводим тесты для того чтобы улчшить процес прайсинга и наши ценовые рекомендаций. Один из таких тестов мы готовимся провести в Т3. Было бы вам интересно в этом поучаствовать?
Preliminary agreed
Postponed
Need to set a meeting with Lena and Sasha to share more details with them
Propose color differentiation test
Poland
Almost participated in PL test
Propose price ladder test
Hej Jan,
Preliminary agreed
Set a meeting closer to T3 to evaluate availability situation
Hope you are well!
You have almost ran the price ladder test last year:) I have a proposal for you to try another time this year. The test will depend on the availability situation in T3 and we will have detailed discussion closer to that time if you would agree. So, for now it is more about testing your interest. What do you think?
Sweden
Participated in PL test
Propose color differentiation test
Hej S and Iben,
Declined
Hope you are well!
I have a proposal for you. Last year you participated in the Price ladder test. Would you like to participate in another this year?
We`ll challenge a common belief on color pricing differentiation.
There is no hypothesis formulated yet and the test will depend on the availability situation in T3. So, it is more about testing your interest. What do you think?
US
Propose price ladder test
Sent a request 25/2/21
Preliminary agreed
Share hypothesis and set a meeting closer to T3
Propose color differentiation test
Spain
Participated in PL test
Propose color differentiation test
Hej Luis,
Hope you are well!
I have a proposal for you. Last year you participated in the Price ladder test. Would you like to participate in another this year?
We`ll challenge a common belief on color pricing differentiation.
There is no hypothesis formulated yet and the test will depend on the availability situation in T3. So, it is more about testing your interest. What do you think?
Preliminary agreed