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Tencent Games, Threat of substitutes 11.54% - Coggle Diagram
Tencent Games
Customer bargaining power 11.54%
With the decrease of PC game users and the endless emergence of game products, users have larger choice space and certain bargaining power
Tencent uses free games to attract players, lower the threshold, close to users, enhance user stickiness
Gamers don't have the ability to bargain directly with operators
Suppliers bargaining power 19.23%
The increase of domestic server suppliers
Internet suppliers are controlled by the government and their prices are stable
IBM and other international servers use price competition strategy to compete for the market
Game products to independent research and development and external cooperation mode, the agency operation of game products suppliers have a certain bargaining power
Rivalry of Competitors 34.62%
The product plate number is limited and the quantity is limited;
The game market share of leading companies, led by Tencent games and NetEase Games, tends to stabilize;
Mid - and downstream companies, to some extent, threaten the top companies by looking for niche markets to fill the gaps in the game industry.
The number of game companies is increasing, focusing on software and information technology services;
Threat of new entrants 23.07%
Multiple government departments supervision, higher market access barriers
Knowledge-intensive industries need a large number of compound talents, higher technical barriers and talent barriers
Capital influxing, increased research and development efforts, the development of a variety of new game products and game enterprises
The market concentration is high, and the audience of new entrants is narrow
Threat of substitutes 11.54%
PS4, Xbox One and other consoles have been banned for 15 years in China, so it is difficult for them to occupy a significant market share in the short term
Online game market share is big, choose variety
The profit of single - machine game is meager, supplier : is few