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MARKETING - Coggle Diagram
MARKETING
ACHIEVE THE PERFORMANCE TARGET GOALS AND OBJECTIVES
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CUSTOMER-ORIENTED
Customer Orientation
Planning
Understanding customers' real needs, and satisfying them better than any competitor.
Operation
Focusing on helping customers meet their goals.
Essentially, the needs and wants of the customer
are valued over the needs of the business.
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COORDINATED ACTIVITIES
Product planning process
The Process
An ongoing process of identifying and articulating market requirements that define a product's feature set. It serves as the basis for decision-making about price, distribution and promotion.
The Product
It is anything that can be offered to a market to satisfy the desire or need of a customer.
Price
The sum of all the values that a customer gives up to gain the benefits of having or using a product or service.
Place of Distribution
Proper distribution of necessary goods and services to the consumers easily at right time does not only satisfy them but also brings change in their living standard.
Promotional Activities
Inform customers about your store, its products, prices and services. Persuade customers to buy the products you sell.
Concepts of Marketing
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Emphasizes CUSTOMER ORIENTATION and COORDINATION OF MARKETING ACTIVITIES to achieve the MARKETING GOALS AND OBJECTIVES.