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MARKETING - Coggle Diagram
MARKETING
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CONCEPTS OF MARKETING
According to Garovillas (2004), he stated that the marketing concept is a business philosophy, which holds that the key to achieving organizational goals consists of determining the needs and wants of target markets and delivering the satisfaction more effectively and efficiently than competitors do
The philosophy of doing business is developed as people realized that marketing is vital to the success of any marketing organization. The marketing concept emphasizes customer orientation and coordination of marketing activities to achieve the marketing goals and objectives.
MARKETING is the invention and communication of value to customers. This involves the customer's maintenance of relationships that should last for a lifetime. It is the link between society's material requirements for its needs and wants. Therefore, marketing must fulfill and satisfy human needs and wants through the exchange process and the building of long-term relationships.