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Marketing - Coggle Diagram
Marketing
Place
Export
Retail
Internet
Price
Penetration Strategy
Cost Plus
Competition
Product
Quality
Satisfaction
Design
Brand
Promotion
Advertising
Personal Selling
Direct Marketing
Sales Promotion
Goals
Maximize the consumption of Goods
Maximize Consumer Satisfaction
Maximize Choice o Goods or Service
Maximize the Quality of Life
Factors
Capturing Marketing Insights
Effective Financial Management System
The value of Human Resources
The Production Process
The Presence of Competitors
Approach
Traditional Approach
Contemporary Approach
Concept
Marketing must be customer oriented
Marketing must be coordinated activities
Marketing must be able to achieve the Performance Target Goals and Objectives
Theories
Ansoff's Matrix
Marketing Matrix
Types
B2B Marketing
B2C Marketing
Brand Marketing
Cloud Marketing
Telemarketing
Guerrilla Marketing
Push Marketing
Influencer Marketing