Britain already had a large empire by the time of 'New Imperialism', so British people were accustomed to the fact that their country had control

The empire was seen as a symbol of power, pride and prestige. Maps of the empire were proudly displayed in all classrooms, and newspaper and literature was exaggeratedly in favor and heavily promoted imperialism

Positive aspects of imperialism, such as the economic and prestige benefits, were stressed, while the negative aspects, such as maltreatment and exploitations, were ignored

France was still suffering from the humiliating defeat of the Franco-Prussian War (1870 - 1871).

The introduction of state education where patriotism was encouraged, and children were taught the duty to spread French culture around the world, and the right and responsibility to unique and superior

They adopted a policy know as 'Mission Civilsatrice', Civilising Mission.

They argued that the economic, political, and social gains from imperialism would enhance the wealth of

At first, Chancellor Bismarck was not keen on building and overseas empire as Germany had just been to war with France, and was very divided still. He was trying to prevent Germany from being drawn into any more conflict with other European nations by staying out of the imperialism frenzy that other nations had been caught up by.

When German businessmen and other important figures saw what imperialism was doing for their European counterparts, they realised that to advance in world at era, imperialism was a serious option that needed to be considered

There was little increases in trade, and advantages that came from overseas possessions were outweighed by the cost of maintaining them