Suggest：As it becomes easier to set up online stores, check out quickly and securely, and market to niche customers, the future of online shopping will also change, perhaps moving from integrated e-commerce to a more decentralized model. For example, Amazon's consolidation in the name of consumer convenience in recent years has inadvertently hurt many three-way sellers. Increasingly high advertising and marketing expenses and costs have left sellers in the lurch, while Shopify and Square are trying to attract sellers who are outside the Amazon ecosystem. In order to control the future market of online retail, Amazon should focus on intelligence as well as automation to improve their core competencies.