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AMAZON, recent growth - Coggle Diagram
AMAZON
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Vertical intergration
- Create their own warehouse
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Aqcusition 2009-2017
- Zappos (market consolidation)
- Booktour.com (new opportunities)
- Quidisi (market development)
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Competitive Life Cycle
Mature Phase
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Effect : Amazon invest large amount of money in distribution center in order to lure the local costumer
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Vision
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- Customer prioritization; means costumer is the most important stakeholder in the online retail business
- wildest selection of products
Competitive Advantage
selling books online
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example: selling books online in order to aviod strong competitors, like walmart who sells many items.
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