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International Entry Market Strategies, Refrence Mariadoss, B. J. (n.d.).…
International Entry Market Strategies
Buying a Company
Advantages: Already known
Disadvantages: Huge cost
Greenfield Investments
Advantage: Most control
Disadvantage: high cost, high risk
Joint Ventures
Advantage: Less risk and shared costs
Disadvantages: Costs more initially that other options
Direct Exporting
Disadvantage: Low control, possible negative impacts
Advantage: Not many risks involved and it is fast acting.
Licensing
Advantage: less cost involved and less risk
Disadvantage: Possible legal issues, less control
Turnkey Projects
Advantage: control
Disadvantage: high risk
Partnering
Advantage: Share costs
Disadvantage: More cost than with other entry strategies
Piggybacking
Advantages: fast entry
Disadvantage: high cost
Franchising
Advantage: Quick entry, low cost, less risk
Disadvantage: Less control
Refrence
Mariadoss, B. J. (n.d.). 7.1 International Entry Modes. Core principles of international marketing. Retrieved February 21, 2022, from
https://opentext.wsu.edu/cpim/chapter/7-1-international-entry-modes/