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International Marketing, Globe 2, Globe - Coggle Diagram
International Marketing
Global Marketplace
Transnational
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(Dicken, 2011 cited in Harris et al., p. 147, 2017)
Global Operations
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(Kotler and Armstrong, as cited in Harris et al., p. 147, 2017)
National Boundaries
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(Winchester, 2015 cited in Harris et al., p. 148, 2017)
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Globalisation
Decision Process
Strengths 
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Expansion Market
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Domestic
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Small
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Survival
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Cost Factors
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Energy
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(Harris et al., pp. 147 - 153, 2017)
Macro Environment
Attractiveness
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Costs
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Disadvantages
Higher Risks
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