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Types of Content Writing, Types of content writing, Descriptive,…
Types of Content Writing
From Facebook posts to ebooks to newsletters to websites, content marketing can take many shapes—and so should your content writing!
Types of content writing
Blogging
Blog posts help to boost your website’s SEO rankings, since search engines reward websites that are constantly putting out new content.
You’ll want to identify different keywords to include in your posts so that when people search for them, your blog pops up first.
That requires some research to understand the language your ideal customers use when searching for answers to their questions.
Blogging can cover a wide range of topics and have a variety of writing styles, depending on the topic and brand goals. Typically your blog posts will be more conversational and approachable—the key is to educate, inform, and entertain!
Copywriting
This type of content writing includes things like writing your website copy, product descriptions, sales collateral, advertisements, and focusing on traditional print media (like press releases or print ads) and infographics.
This is the nuts-and-bolts type of content writing that often people don’t think about or spend a lot of time on.
You should craft these messages strategically while understanding that these types of written pieces are the foundation of your brand and often the first thing that your potential customers will read.
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Social Media Posts
There is a huge audience out there and businesses are expected to have a social media presence on the major platforms (Facebook, Instagram, LinkedIn, Twitter).
Writing for social media means creating relevant, in touch, and platform specific posts.
Emails
While email campaigns could fall under the category of copywriting, it is important to think of your emails a little bit differently.
With emails, typically these are your loyal fans and your customers that keep coming back for more.
Because these are two different audiences, your approach should be different. It’s important to provide content to your email base that is full of added value to keep your customers engaged and interested.
Descriptive
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Descriptive content writing carefully describes people, places, events, products, struggles, trials and tribulations, lessons learned and so much more.
It is meant to help the audience visualize an emotion or an experience through carefully molded writing and choice of words
In content marketing you should be just descriptive enough to hold the curiosity of your audience member, but never truly reveal what they want.
Persuasive
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It’s an attempt to make the audience see the other person’s point of view. Stories in persuasive writing have the ability to convert clients.
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Expository
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The expository style of writing seeks to deliver factual information to readers, explains ideas and concepts, and tries to educate the audience about a product, service, or a set of procedures.
There tends to be a structured order in expository style of writing and it seeks to deliver valuable information to your audience.
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Narrative
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The narrative style of writing aims to tell a story. It will typically include some sort of plot with a few main characters and creative dialogue.
There is a clearly identifiable storyline and it’s meant to invoke curiosity and pull on the emotional strings of the audience who may have a problem they need help with.