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Growing Your Business Through Referrals - Coggle Diagram
Growing Your Business Through Referrals
Follow Up
Out of Sight = Out of Mind
Connect on Social Media
Arrange a 121
Do 121 & Arrange the Next 121
Give First
Networking is always about the other person
How can my connections help the other person?
Be Specific
Do NOT sell in the room...
Sell THROUGH the room
"If everyone is your target customer, no one is your customer"
Transactional vs Relationship (which is better)
RELATIONSHIP REFERRALS
Unique Buying Benefits / Value Proposition
- How do my clients benefit from buying from me rather than my competition? (Note: Not Unique Selling Point)
Be a
SPECIALIST
You're not everything to everyone!
Easier to identify contact sphere, target market
Builds Trust Faster
Easier to refer to specialists
Higher Business Value
Use BNI Fully
Participate
BNIConnect, Global Network & Connections
Take on Leadership Roles in LT/SLT
Power of One
1 Meeting / Week
1 Visitor / Month
1 One-to-One / Week
1 Referral / Week
1 Training / Month
