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Marketing tools - Coggle Diagram

- - - - eliminate the middlemen and sell directly to the consumer
    - - use an indirect distribution channel to connect the product and the consumer
  - - - is the management of the transport and storage of goods
    - - Container ship
        
        The cheapest, but lowest
      - Air freight
        
        Much faster, but much more expensive
        
        depends on the weight of the load
      - Rail freight
        
        cheap but not always reliable
        
        depending on the country
      - Road haulage
        
        more expensive but the advantage is that trucks can go to the door of shops or factories
- - - - Telemarketers call prospects from a list brought from list brokers.
        
        Two forms of outbond telemarketing
        
        Follow-up calls
        
        Taking place after a mailshot or a trade show and telemarketers try to convert these leads into sales - lead conversion.
        
        Voice broadcasting
        
        A record message is played to the prospect or left on their answering machine.
      - Common reasons for cold calling (calling the people on the list for the first time)
        
        Phone sales - selling services over the telephone
        
        Appointment setting - making an appointment for a sale rep to meet the prospects
        
        Lead generation - contacting cold prospects to create hot contacts
    - - Clients call the telemarketing firm perhaps in response to an advert, to place an order, make a reservation or contact customer services.
    - - Listing the questions that must be asked and what must be said to reassure the potential clients.