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Unit 6 - Coggle Diagram

- - - - Do not deal with wholesalers.
      - Do not spend time keeping track of inventory
      - Do not share product profits with wholesales
    - - Maintain complete control over stock levels
      - Gaining a competitive advantage
  - - - To connect the product and the summer
      - Where some kind of distribution or distribution intermediary is used.
  - - - Rail Freight
        
        Not always reliable
        
        Depending on the country
        
        Cheap
      - Road haulage
        
        More expensive than rail freight
        
        Lorries can go right up to the doors od shops or factories.
      - Deliver services
        
        Used for sending something small or urgents
      - Container ship
        
        The cheapest
        
        The slowest
- - - - lead generation
        
        cold prospects
        (people who don't yet have a relationship with the company)
        
        hot contacts (people who are ready to buy}
      - phone sales – selling services over the telephone
      - appointment setting -- making an appointment for a sales rep to meet the prospect.
- - - - Sales aids
        
        Price lists
        
        they can see how much it cost
        
        Order forms
        
        they can place an order
        
        Product samples
        
        customers get a better idea of what a product is
        
        Sales literature
        
        Sales sheets
        
        Product benefits
        
        why the product is good
        
        Unique selling points
        
        what it has that its competitors don't
        
        Product features
        
        what it does
- - - - Add items to the shopping cart or shopping basket
      - " Add to basket" button or " buy now" button
    - - Easy to set up an online shop
      - Avoid talking to the buyers face - to - face
      - have different resources for products
    - - Do not need to waste time in shopping mall for searching products.
      - Provide different payment method to buyers
      - Provide a lot of choices to the buyers
      - Quick delivery of products
      - Have the opportunities of buying faked goods
    - - Giving clear payment information
        
        Delivery costs
        
        Delivery options
      - Payment options
        
        Gift certificates
        
        Credit cards
        
        Cheques
        
        Payment on delivery
  - - - A system of buying and selling goods through the post
      - Customers normally select their goods from a catalogue
    - - You can call to the shop's telephone hotline and place your order.
      - Calls are free on the shop's freephone number.
      - Sending it to the shop in the prepaid envelope provided
      - Complete the order form