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Living Generational Cohorts - Coggle Diagram
Living Generational Cohorts
The Silent Generation (Born 1922-1943)
Historical/cultural markers
WWII
Great Depression
Korean War
DR’s New Deal
racial segregation
advent of television, telephone; mass production of automobiles, kitchen appliances, phonographs
Socialization
Via extended families
local social group
Core values
Respect for authority
loyalty,
hard work
sacrifice for the common good
Baby Boomers (Born 1946-1964)
Historical/cultural marker
Post WWII economic growth and prosperity
civil rights movements
Socialization
Mostly via nuclear families
strongly influenced by television and peer group
Core values
Grew up with sense that security was taken care of
room for exploration and protest
place high value on youth
personal gratification,
health
Material wealth
Millennial Generation (Born 1981-1991
Historical/cultural marker
most racially/ethnically diverse
25 percent from single-parent families;
Technology-driven society
most educated
Socialization
Web provides access to global information
loyalty to peers and family; uses technology as social medium
uses technology as social media
Core values
Most globally oriented generation
combines work ethic of Baby Boomers with the can-do attitude of Silent Generation and the technological savvy of Generation Xers
interested in health, exercise, body adornment
Generation X (Born 1965-1980)
Historical/cultural marker
first generation after Civil Rights Act of 1964
Vietnam
Watergate
Socialization
peer culture
mass media
Core values
Desire balance in their lives
diversity viewed as norm
motivated by money
value free time and having fun
assumed gender equality in the workplace
self-reliant