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Superior Performance & Strategy, 1.摧毀式的技術e.g.swatch被石英錶打敗 2…
Superior Performance & Strategy
the goal of for-profit companies: Maximizing shareholders’ value :question:
Profitability (ROIC)
Profit Growth
2.Andrews (1971)-Strategy
Corporate strategy
determines its goals
defines the range of business the company is to pursue
Business strategy
determination of how a company will compete in a given business
position itself among its competitors
6.Globalization全球化
Accelerating Technological Change加速技術變遷
SWATH保值用的手錶
戴手錶的目的改變（價值主張）
西南航空
經營績效非常好
台積電
重新定義整合式裝置
發展製造代工
3.Components of Successful Strategies
Survival,Success, Superior
Performance, and Sustainability
Effective Implementation
Profound understanding of the competitive environment
Objective appraisal of resources & capabilities
Long-term, simple and agreed objectives
4.Measuring Competitive Advantages
NPV
EVA
Problem remained: intangible assets
skilled people
specialized process
5.The “Strategy Tripod”
Industry-based competition
Firm-specific resources and capabilities
Institutional conditions And transitions
7.Corporate Governance公司治理
Stockholders股東
Company’s legal owners and providers of risk capital, a major source of capital to operate a business.提供資金，最主要的金援來源
receive their returns from股東獲得的報酬
Capital appreciation in market value of shares
每期盈餘分配
Dividend payments股利分配
Stakeholders利害關係人
員工
顧客供應商
社會
自然環境
股東
8.Stakeholders & the Enterprise利益相關者與企業
Internal內部
employee員工
stockholder股東
External外部
supplies供應商
customer客人
9.Governance Mechanisms治理機制
Strategic Control Systems策略控制系統
設計每年度的目標
評估實際達成的成效
Employee Incentives員工激勵
達到好績效有額外的報酬
投票權
9.Sustainable Strategy可永續的測略
people生活：滿足人類社會的生活
planet生態：自然生態
profit生產：經濟上的利益
1.摧毀式的技術e.g.swatch被石英錶打敗
2.具有網路效益，使用人越多會獲得更多的效益
e.g.電信業、通訊軟體
3.競合
e.g.兩家企業共同創造價值，但同時又是競爭關係
三生有幸
因為所有權跟管控權的分開所以需要有一套治理機制