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Add The Color SWOT - Coggle Diagram
Add The Color SWOT
Strengths
Wide market
Strong concept/motif
Active Customer response
Higher revenue during spring/autumn
Innovative garment details
Exceptional quality
Weaknesses
Lower revenue during the summer
High cost
Lack of social media presence
Not fully sustainable
No online vendors
Opportunities
Social media influencers as brand ambassadors
Broad design possibilities
Showcase at London Fashion Week
Research to make it fully sustainable
Threats
Brexit
Multiple brands with similar silhouette
Synthetic fabrics impact in the environment
Manufacture cost